We are glad to announce the release of a new analysis on worldwide store overlap between brands and retailers. We often receive enquiries on store locations of retailers and on how close a specific retailer is opening stores compared to another retailer. We decided to productize this analysis and offer it in a wide scale. This analysis will be available on requests related to our store locator service.

This analysis showed very useful when comparing the threat of a rising retail chain or brand posed to a dominant player. Let’s assume an analyst wants to confirm (or discard) the assumption that Starbucks stores are man-marked by Coffee Bean. The Retail Geo Overlap analysis provides quantitative evidence to this assumption.

The analysis proved very powerful in a variety of sectors: From cosmetics (Sephora vs MAC), to restaurants (Mc Donald’s vs Pizza Hut), to apparel to furniture and home accessories (i.e. IKEA vs Leroy Merlin), activewear (Nike vs Footlocker vs Adidas vs New Balance vs Puma) to fashion and luxury, our core-focus.

What adds value here is thinking outside of the box when picking benchmarks: Perform the analysis also on indirect competitors, anchor stores or sector-adjacent players. What common retail strategies link Apple and Gucci? Are Michael Kors locations in heavy overlap of the recently acquired Jimmy Choo? How do authorized retailers of Rolex overlap with Lukfook jewelries in China?

The Retail Geo Overlap Index shows different layers of proximity: We defined both the “Hard Overlap” when the retailers are very close one another, from the “Mid Overlap” when the stores are in mid-range distance, from the “Weak Overlap” when they are located in the same geographic area, but not necessarily close.

Contact us for more information on this index.