Starting 2015, dataset of retail stores location for luxury goods brands has been growing and adding brands on a constant basis. One of the main problems in luxury goods direct-to-consumer strategy is the lack of disclosure details, when compared to other retail companies. While it is common in fact to find full disclosure of openings, closures and store locations at a weekly frequency in big retailers, luxury goods has always been reluctant to disclose such metrics.

Given the growing importance of the direct distribution – both online and offline – RE-Analytics started in 2015 the collection of an alternative data source for store locations: Official brands websites. While luxury brands in fact do not disclose the information to investors, they do to final consumers. Collecting this data at a weekly frequency in the past 5 years, gives the opportunity to chart trends in brand distribution strategy from an alternative dataset.

This dataset is available to investors and market analysis in corporate and advisory firms and was features in several market research reports on Exane BNP Paribas and Alliance Bernstein in the past years. Do not hesitate to contact us for further details.