Farfetch (FTCH) is the third most promotion-.driven platform in luxury goods in May 2020, according to Alliance Bernstein/RE-Analytics report published today.
Key highlisght from the research are:
- Farfetch (US:FTCH) is the third most promotion driven platform among the seven names we look at, with only 38% of items being sold at full price in May
- Gucci (EPA:KER) confirms a strong distribution grip and high desirability levels.
- Moncler (MIB:MONC) improves its April score, coming in after Gucci.
- Prada (HK:1913) improved significantly
- Burberry (LON:BRBY) is stable on April figures
- Tod’s (MIB:TOD) and Salvatore Ferragamo (MIB:SFER) show their distribution grip weakness
The report features RE-Analytics data taken from the Raw price Stream dataset, available on Bloomberg EAP.