Farfetch (FTCH) is the third most promotion-.driven platform in luxury goods in May 2020, according to Alliance Bernstein/RE-Analytics report published today.

Key highlisght from the research are:

  • Farfetch (US:FTCH) is the third most promotion driven platform among the seven names we look at, with only 38% of items being sold at full price in May
  • Gucci (EPA:KER) confirms a strong distribution grip and high desirability levels.
  • Moncler (MIB:MONC) improves its April score, coming in after Gucci.
  • Prada (HK:1913) improved significantly
  • Burberry (LON:BRBY) is stable on April figures
  • Tod’s (MIB:TOD) and Salvatore Ferragamo (MIB:SFER) show their distribution grip weakness

The report features RE-Analytics data taken from the Raw price Stream dataset, available on Bloomberg EAP.