Farfetch confirms its position as third most promotion driven platform also in June, after the RE-Analytics/Bernstein report published last month, where the luxury goods marketplace held the same position.
Heavy promotions put at risk marginality, but praise market share, According to the founders, profitability “is still possible in 2021”.
When looking at single brands, Loro Piana (EPA:MC), Gucci(EPA:KER), Moncler(MIB:MONC) are holding prime positions, while Tods (MIB:TOD), Salvatore Ferragamo (MIB:SFER), Valentino, Versace (NYSE:CPRI) and Michael Kors (NYSE:CPRI) are suffering the most from being heavily discounted.
Dataset: Raw Price Stream