Monitoring stores openings and closures has always been key in retail, especially in luxury goods where financial reports disclose so little so late. While during COVID-19 pandemic for good part of Q2 physical stores were shut down, leaving digital as the only channel fully functional, physical stores keep their strategic importance. As reported by Business of Fashion, for many brands the relationship between real and digital stores remains strategic. Even if for modern brands most of shoppers were born with a device in their hands, the majority of sales take place in physical retail.
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