Business articles in fashion industry are building up expectations on the biggest discount season to come, starting with Amazon prime day.
A new article on Vogue Business, supported by data from Atomic Research, analyzes consumer expectations. Vogue is covering the topic since its inception when the pandemic hit the industry in May.
Early discounts are hitting margins in the industry also because merchandise hit the shelves extremely late, as lockdown measures slowed down the supply chain, causing the products to miss more than one full month of full price sales. Product life cycle in luxury today is of approximately six months, only three of which at full price, which implies a product lost its exposition on shelf at full price by half.
Investors can monitor the evolution daily on our Raw Price Stream dataset, available on Bloomberg Enterprise Access.