Gucci, Saint Laurent, Balenciaga, Alexander McQueen and Bottega Veneta GMV estimates registered a consistent increase (+28%) in November 2020 versus the previous month on selected independent digital e-commerce players. All regions, EMEA, APAC and Americas, registered positive figures, 37%, 41% and 16% respectively. Only part of the performance was driven by discounts, most of the sales being full price. The best performing brand was Saint Laurent in absolute value, and Balenciaga in terms of relative growth.
