Synthetic index that measures consumer hunger for a brand in personal luxury goods.

Correlation to organic revenue growth up to 87,8% (backtest available upon request).

Over 400 Personal Luxury Goods brands (listed and non-listed) included.

The score is a big data-aggregate of complex metrics, collected by RE Analytics over the years working in the industry, such as promotion patterns in products, share of shelf variation in the market, price discipline, high-margin distribution channel presence vs low-margin channel presence, coherence of geo-pricing, share of shelf for core product category, growth/decline of assortment in wholesale marketplaces, physical stores geo-presence, store openings and closures by city, social presence, SEO and SEM estimates.


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