According to Q3 2020 results by Hermes: “website now generates more revenue than any individual flagship store, and it is growing rapidly”. Kering on its side said 13 percent of sales in first 9 months were generated from e-commerce.

Tracking e-commerce data through alternative data becomes more important than ever: today it means tracking the largest store for any luxury giant. Follow us for upcoming news on sales forecasting in luxury goods.