Gucci rised prices of bags by 7% to 15% on various items, mainly handbags, aligning its strategy to Chanel and Louis Vuitton. The price change affected approx 22% of its global offering across regions. There is no evidence that the increase diminished the gap between European and Asian pricelists.

Price change is visible in our Raw Price Stream dataset, an alternative data available on Bloomberg EAP. The price rise was reported also by Reuters.